You're running ads, people are clicking, they land on your store — and leave. Something between the click and the checkout is losing them, and you can't tell what it is by looking at your own store.
I run Northbeam Consult to help Shopify stores figure out exactly why visitors aren't buying — and what to fix first. 9 years across Malaysia and Singapore. If I look at your store and there's nothing meaningful to fix, I'll tell you.
We go through it the way a first-time customer would — on mobile, on desktop, with and without an account. Most stores have 1–2 friction points they've never noticed because they've never gone through their own checkout as a stranger.
Social proof placement, trust signals, image quality, add-to-cart visibility, mobile layout. We score each element against what we see on stores that convert at 3%+.
Missing structured data that hurts your Google presence. Email capture opportunities you're not using. Page speed issues that mobile visitors feel but you don't — because you test on your fast office WiFi.
So does any of this actually move the needle? Here's what happened for two stores I worked with.
One of my clients — a health supplements brand — came to me with a 0.49% conversion rate. They were spending plenty on ads, getting decent traffic, but almost nobody was buying. I went through their store and found four things: their product pages had no reviews visible, the layout was confusing on mobile, the checkout had an unnecessary step, and there was zero social proof anywhere. We fixed all four. Six weeks later: 2.65% conversion rate. Same traffic. Over five times the revenue.
Another example: a premium coffee brand — 8-figure business, well-known in their space. Their conversion rate went from 1.2% to 3.4% in 14 weeks. Same traffic, same products — they just removed three friction points in their checkout that were silently killing sales every day.
"Faisal looked at our store for 20 minutes and found issues our developer missed for a year. The fixes were simple — we just never knew to look." — Store Owner, Health & Beauty Brand
Here's how the process works.
Usually 3–5 business days. We go through your store manually — there's no automated scan. You'll get a document with specific findings, not a generic report.
A prioritized list of what we found, with expected impact for each issue. The highest-impact items are at the top. You'll know exactly what to fix first.
Then I'll tell you. It happens occasionally — some stores are genuinely well-built. I'd rather be honest than manufacture problems to justify a project. If your store is solid, you'll hear that from me directly.
Want a head start before the diagnostic?
27 things the highest-converting Shopify stores in Southeast Asia get right. Check your store against the list in 15 minutes — no tools needed, no sign-up for anything else.
Or skip the checklist and go straight to the findings.
The conversion leaks don't pause while you decide.
No commitment. If there's nothing to fix, Faisal will tell you.